I first discovered the work of LA based artist Geoff Mitchell when he opened a solo show at Steve Williams’ Florida Mining Gallery last year.  Steve has impeccable taste in art, so of course, I was immediately intrigued and blown away by Geoff’s work.  In case you missed it, you can read my initial feature on Geoff’s work here.  Since that first feature, Geoff has been busy creating new work and collaborating on a book project– more about his book later today!

While the images with which Geoff works are representational in nature, his method of composition is free and intuitive.  Images are chosen for their sheer beauty, interest or what they may bring to the composition texturally.  Chosen found imagery doesn’t necessarily relate to the other images around it, or at least not intentionally.

Geoff works from the principal of the sensation of pareidolia, a “psychological phenomenon involving a vague and random stimulus, often an image or sound, being perceived as significant”.  His works are telling stories, but not of the artist’s making, but of the viewers.  He provides the stimuli, we fill in the story with our own memories and meaning.

To see more of Geoff Mitchell’s work, please check out his ( newly designed! ) website and his cover image & album on the Artsy Forager Facebook page.  If you happen to be near Biloxi, MS, don’t miss his solo exhibition, Chaos at the Confessional at the Ohr-O’Keeffe Museum, opening June 12, on display until November 24, 2012.

Featured image is a detail of The Emperor’s Night Garden.  All images are via the artist.